University of Florida

MAR 7786 — Marketing Literature

23 documents • ranked by quality and engagement.

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Using Passion and Intimacy to Strengthen Customer Loyalty

MAR 7786 · University of Florida

Traditional Marketing vs Word-of-Mouth Effects

MAR 7786 · University of Florida

Reducing Assortment

MAR 7786 · University of Florida

Counterfeiting Impacts on Brand Relationships for Genuine Item Consumers

MAR 7786 · University of Florida

2006 Volckner Article

MAR 7786 · University of Florida

Bad Actions by Good Brands

MAR 7786 · University of Florida

Signals from Brands

MAR 7786 · University of Florida

Organizational Creativity Motivation

MAR 7786 · University of Florida

Service Relationships Effects of Emotional Labor and Contagion

MAR 7786 · University of Florida

Orientation of the Market

MAR 7786 · University of Florida

Experience of the Brand

MAR 7786 · University of Florida

Bundling Strategy

MAR 7786 · University of Florida

Online Flow Experiences influenced by Experiential and Goal-Directed Activities

MAR 7786 · University of Florida

Strategies for Entry

MAR 7786 · University of Florida

Firm Performance Impact and Strategic Responses to New Tech

MAR 7786 · University of Florida

Effectiveness of Loyalty Programs (Lui 2007)

MAR 7786 · University of Florida

Market Orientation Creation

MAR 7786 · University of Florida

Traditional and Social Media

MAR 7786 · University of Florida

Management of Yield and Prices

MAR 7786 · University of Florida

Development of New Products and Geographic Proximity

MAR 7786 · University of Florida

Service Climate Antecedents and Consequences

MAR 7786 · University of Florida

1993 Paper by Golderr and Tellis

MAR 7786 · University of Florida

Selection of Alternative Modes of Service Delivery

MAR 7786 · University of Florida