AI Summary
[DOCUMENT_TYPE: administrative_document]
**What This Document Is**
This is a comprehensive syllabus for MKT 7500: International Marketing Strategy at Wayne State University’s School of Business Administration. It outlines the course structure, expectations, and assessment details for a graduate-level marketing strategy course. The syllabus serves as a foundational guide for students enrolled in the Winter 2002 semester section. It details the professor’s contact information, class logistics, and a high-level overview of the topics covered.
**Why This Document Matters**
This syllabus is essential for any student considering enrollment in or currently enrolled in this course. It provides crucial information needed to succeed, including details on grading, required materials, and the overall course approach. Prospective students can use this to determine if the course aligns with their academic goals and learning preferences. Current students will rely on it throughout the semester as a reference for important dates, policies, and expectations. Understanding the course format and requirements *before* the semester begins can significantly improve a student’s performance.
**Common Limitations or Challenges**
This syllabus provides a framework for the course but does not contain the actual course content – lectures, case studies, specific readings, or detailed assignment instructions. It outlines the *types* of materials used (e.g., articles, cases, textbooks) but doesn’t provide access to them. It also doesn’t include the specific questions on exams or the detailed criteria for evaluating the group project. It’s a roadmap, not the journey itself.
**What This Document Provides**
* Professor contact information and office hours.
* Course description and learning objectives.
* Details regarding required textbooks and supplemental reading materials.
* A breakdown of the grading components and their respective weightings.
* An overview of the course format, including lectures, discussions, and case analysis.
* Information about a significant group project involving a market analysis and strategy critique.
* Specific examples of product categories *not* suitable for the group project.
* Guidelines for forming student groups for collaborative work.